Events and Stories in the LUOYI Village

System Design | Exhibitions | Culture Preservation |

The culture and architecture of China’s ancient villages need to be valued and preserved,

how can design bring them to life?

Luoyi Village is in Hainan, China. It is a village with a long history and culture, and their unique style of architecture is assessed as ancient protected buildings by the local government, and the family history and culture of residents here dates back to the Song Dynasty, about eight hundred years ago. But today, this old village is facing some crisis. The ageing of the buildings and the constant departure of young people are making this village disappear soon.

My project is part of the ongoing rural revitalization project  “AI Urban Product and Service Design System”. 

My main responsibility is to design series of events and exhibitions to celebrate local culture and bring passions to the public, and build platforms to promote cooperation between government, investors, designers and local villagers to explore a new sustainable economic development model for the local area with full respect for their culture and history.

-Stories of Luoyi-


The village is full of well-preserved pagodas, ancestral halls, ancient roads, old houses, ancient wells and bridges, and the human history and family origin of Luoyi make it one of the most distinctive villages in Qiongbei District.There are many cultural relics and monuments in Luo Yi Village, including the Li Ancestral Hall, which is a provincial cultural relic protection unit, and 17 monuments in the village, which are listed as county-level cultural relic protection units. 


In the field research, the design team and I found that it faced typical problems like many old villages: young adults had to stay away from the village because they didn’t see the opportunity for employment, and villagers who still stay wanted to improve their living situation and increase their income. 

In-depth interviews of local residents showed they hoped more job chances could be created by the government to keep more people stay and develop the place they lived for a long time, and preserve their ancestral heritage, which bond them from blood. Old people looked for a way out for the development of tourism with the help from outside. Because they found it so hard to make it own.


Most tourism activities are community-based, and as tourism development proceeds, community residents become increasingly aware of the value of local resources and become more self-involved in the tourism industry, and want to benefit from the development of it. Peter Murphy, his community approach emphasizes community participation in the planning and decision-making process, with the aim of reflecting local residents’ ideas and attitudes toward tourism in the planning process through their participation in the planning process.

This is the design goal – through participatory design, to promote cooperation among various social institutions, including local farmers, investors, local government and designers.


-Business Modes-

Cooperated with the whole team, I clarified the business modes and designed how it works for the start-up periods of the whole rural revitalization and cultural preservation project.

-On-site Events -

I designed visuals and guidelines for the regional celebration event. It is time for designer fieldwork and villager collaboration, while investors and various parties will participate in the event.

Event Schedule
Presentation from my instructor , Luoyi Village
 VI & Events 

-On-site Exhibition-

I designed an exhibition to tell Luo Yi stories and its development after seasonal events in the Luoyi History and Culture Museum. And managed to present part of its content in the collage’s exhibition space.


-Online Crowdfunding platform-

I also built the basic contents and wireframes of the crowdfunding online platform to present cooperative projects from this event, and to raise fundings from the public.


Some pictures from the exhibition in the college space.