Fake News Factory

Home-made News Factory is a making space design that shows how fake news are produced by Information disseminators without a sense of responsibility. The home-based news writing process and the pursuit of only gimmicky values together constitute the ecology of today’s online self-publishing, which is difficult to regulate, does not aim at truthfulness and is of very low quality.

With the development of the Internet, there are gradually more and more self-publishing studios in China with individuals or small companies as groups.Unlike professionally trained journalists with a wide accessibility of information sources and objective writing skills, these self-media publishers cares more about clicks than stories.There exists a large proportion of self-media run by commercial companies, which transform information from mainstream media through secondary processing, adding with clickbait titles, and produce articles like an assembly line.Their business model is like “Clickbait titles can always attract higher viewership, which can be converted into advertising revenues and investment.”

It’s important to acknowledge that there are a number of high-quality self-publishing outlets, but the industry is still chaotic.Even though everyone can set up an account and share their points, should’t they feel more responsible for the content they have created?Should the act of using the media’s communicative nature, to deliberately channel the public’s emotions, so as to achieve commercial purposes be revealed and criticized?

Design Details

Reference wall and Clues: The past glories

Random Reader’s Picker


Random Content Picker

[Nobody cares about the fact]


Comments Predictor

Attitude Picker: the hair dryer really helps!

Fake News: Gambling, Cheating, money worship

Fake news is never about the fact.

God of wealth and mysterious antique

Readers are being guided invisibly


Writers never feel tired